The dream of our business was formed while experimenting and planning for a Persian cucumber farm in our founder’s apartment. Our vision was sustainable agriculture, with a premium product that is distinguishable. Our end goal was to leverage ourselves into the cannabis space, but once SQ788 was passed we saw a clear path forward. A show called "Growing Exposed" opened our eyes to commercial cultivation facility design, and helped steer us to Green Planet Nutrients. We have used their products since day 1 and they also put us on the path to acquiring our original genetic library. Our goal is to bring happiness to the community that consumes our products. This and some family history led us to the name "Jubel" (happiness) which we felt embodied our purpose. The only way to accomplish this goal was through developing a strong team, rigorous standards, top-tier genetics, creating healthy clones, and sound business practices. With the help of some OGs in the industry, our team has been able to use a lot of information and knowledge floating around the industry to form our own processes for cultivating this amazing plant.